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Timberland Hikes Into The Metaverse



Publicado: 17/06/2022

Timberland's idea is to have fun in the metaverse  by capturing its design process and showing how its Metaboots come to life. (Timberland)

By Michelle D. Madsen

Timberland is showcasing its innovation in a new realm.

Timberland announced a new metaverse experience with Fortnite, an online video game, in collaboration with Epic Games’ Unreal Engine and ConceptKicks.

The relationship, which is centered on Timberland’s “Construct: 1006”′ program, encompasses both the physical and virtual worlds. It enables players and footwear enthusiasts to learn about Timberland’s design and creation process through an engaging playable experience in Fortnite.

A virtual design lab, a re-creation of Timberland’s real-world innovation lab and maker space, is housed in the area, providing a rare view inside the brand’s footwear ethos.

Players can take on tasks and obstacles to unlock spectacular effects as they imagine the future of boot culture. (Timberland)

Players will find four amazing Metaboots, including a replica of the iconic 1973 yellow boot as well as three unique boots inspired by the project’s bespoke outdoor biomes: aquatic, grassland, forest, desert and tundra.

Players can take on tasks and obstacles to unlock spectacular effects on a modified Fortnite island, including arctic, desert and forest biomes.

“Timberland was founded on footwear innovation, and our collaboration with Epic Games’ Unreal Engine allows us to explore new dimensions as we imagine the future of bootmaking and boot culture,” said Drieke Leenknegt, Timberland’s chief marketing officer.

“In Fortnite, we invited innovators like Daniel Bailey, Zixiong Wei and Aisha Kujk to co-create Metaboots with our own ACE designers, bringing the cooperation model into the metaverse.”

Simultaneously, we’re introducing people to the world of design innovation through a fantastic Fortnite experience. In the metaverse, the options for connecting are limitless.”

Since its inception in 2018, Construct: 10061 has brought together the world’s top footwear inventors and designers to rethink and push the frontiers of bootmaking.

Players will find four Metaboots, including a replica of the iconic 1973 yellow boot. (Timberland)

Guests may check out physical prototypes, watch live game play and contribute in real time as a fifth Metaboot is constructed in Fortnite during the next season of Timberland Construct, which debuts during Milan Design Week at Timberland’s flagship Orefici11 store.

Ali “SypherPK” Hassan, who began making videos in sixth grade and has ascended to become one of the best-known and most-followed Fortnite players/creators in the world, has been picked for the launch.

“Thanks to their innovative, forward-thinking approach, Timberland has developed a heritage around some of the most beloved items in footwear,” said Raffaella Camera, head of brands at Epic Games’ Unreal Engine.

“With the support of real-time 3D technology and Unreal Engine-based tools and virtual worlds, brand enthusiasts will be able to engage with Timberland boots in ways not imaginable today, while designers will be able to develop and collaborate in new ways. It’s thrilling to think about where we can go with this.”

Based in New England, Timberland offers a full range of footwear, apparel and accessories made with an eco-conscious focus.

Produced in association with MetaNews.

Edited by Fern Siegel and Matthew B. Hall

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