Nestle changes 'inappropriate' Chilean cookie name
Publicado: 21/07/2021

Nestle changes 'inappropriate' Chilean cookie name

Santiago (AFP) -

Nestle said Wednesday it would change the name of a popular chocolate cookie in Chile over concerns it may be culturally 'inappropriate.'

In future, the 'Negrita' that has been sold in Chile for 60 years will be known as 'Chokita,' the multinational food company announced, in line with a 'culture of respect and non-discrimination.'

The 'Negrita' is a vanilla cookie smothered in chocolate.

But it translates as 'little black person' -- the male version 'Negrito,' which got Uruguayan football star Edison Cavani fined for racism recently despite protestations from the star and even Spanish language authorities.

The terms 'negrito' or 'negrita', like 'gordo' (fattie) or the female version 'gorda', are widely used as endearments in some Latin American countries, also towards people who are not black or overweight.

Nestle said it decided on the name change after a push 'to identify concepts that might be considered inappropriate, in light of the increased awareness of brands and their visual language regarding the use of stereotypes or cultural representations.'

Unlike an earlier version, the packaging of the 'Negrito' no longer features the face of a black woman.

A model who appeared in an advert for the cookie in the 1990s later said she had to darken her skin for the publicity campaign.

The new name refers to the cookie's chocolate, said Nestle, and uses the diminutive 'ita' suffix which in Spanish denotes affection.

Más en Zeta

  • La demagogia de Carles

    31 July 2021
    El diputado Luis Ernesto Carles presentó un anteproyecto de ley que queire prohibir que un funcio...
  • El "nocaut" de Rosendo y Polanco

    25 July 2021
    El periodista Rubén Polanco y el abogado Rosendo Rivera mandaron a Roberto Eisenman a pagar sus i...
  • Historias de ayer que duelen hoy

    11 July 2021
    Comenzaron a circular una publicación del diario El Tiempo de Colombia, del año 1994, donde se af...
  • Se están desarticulando

    03 July 2021
    El Partido Popular está enfrascado en una pugna interna que se origina en el manejo de la plata d...

    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.